For many small businesses, there isn’t enough time or resources to dedicate to effective social media management. Posting quality content consistently takes a lot of time and effort that some business marketing teams just don’t have. Not to mention, you may not have anyone on your team with the expertise or skills needed to implement effective campaigns.
This is where a social media management company comes in. A social media management company like Digital Thread helps supplement your digital marketing efforts by providing expert social media services. Not only do they have the time to dedicate to implementing your campaigns, but they also have the skills and knowledge needed to ensure that your social media efforts are a success.
Managing your social media effectively allows you to get the most out of this powerful channel. Consistently creating and publishing valuable content can help you establish authentic connections with your target audience. While social media advertising helps you reach new audiences that are most likely to be interested in your products or services.
Digital Thread can provide you with the following Social Media Management services:
Developing a Social Media Strategy
Developing a social media strategy is an important part of making sure that each of your campaigns is helping you get closer to meeting your marketing goals. After you have decided which channels you plan to use, you’ll need to consider how often you plan to post and what types of content you will post. We get to know your customers: who they are, what posts they like and their level of engagement.
Creating a Social Media Schedule
Consistency is key. If you want to keep customers engaged and grow your following on these channels, you’ll need to consistently post quality content. The only way to do this is to create a social media schedule that details when and what you’re going to post on which channels. Digital Thread will sit down with you to discuss your current position and your planned position and create a social media schedule that fits in with your resources, budgets and aims.
Creating and Posting Content to Social Profiles
Digital Thread will not only write the content for your social media platforms but also develop creative in the form of images. We can also share curated content from third-party sources on relevant topics.
Alongside daily posting we also monitor accounts on a daily basis – having alerts running from 7am – 9pm Monday to Friday and 8am – 4pm Saturday and Sunday ensuring we can reply immediately to any necessary comments (or delete inappropriate comments) our team understand social media happens 24/7 and we aim to respond immediately to customer engagement.
Creating Social Media Advertising Campaigns
Part of our service involves creating paid advertising campaigns to work alongside our organic social media work to help gain further exposure to your brand.
Tracking Performance Over Time
As with any other type of digital marketing tactic you employ, you’ll want to make sure that your social media campaign results are tracked over time. This is the only way to know if your campaigns are successfully helping you meet your marketing goals. Not to mention, this is how you will determine your social media ROI and decide if you’re putting your resources to the best use.
Tracking your performance also helps you identify areas of improvement. Once you know what needs work, you can start taking actionable steps to improve your social media strategy. This will enable you to boost results now and in the future.
If you need help managing your social media platforms and require an intensive push to increase your brand awareness Digital Thread can help. We work to an aggressive growth plan to ensure maximum input from us to create maximum performance. We work on a month by month basis, and following a chat about your needs and budget – why not give us a months trial and we will show you what we can do!